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  Nike is an American multinational corporation engaged in the design, manufacture, and marketing of athletic apparel, footwear, equipment, and accessories. It is headquartered near Beaverton, Oregon, in the Portland, Oregon metropolitan area. Since its inception, the company has been a leading name in the sporting goods industry. In this article, we’ll explore how the company came to be and the story behind its name. The history of Nike The founders of Nike set out to create a leading sports brand by providing quality footwear to athletes. The company was already a popular name in track and field, but Phil Knight, the founder of Nike, wanted to reach more people by introducing new technologies. Nike had a clear mission to lead through innovation, and in order to do that, they sought the support of a well-known pro athlete to endorse their new footwear. The result was Steve “Pre” Prefontaine, who had tremendous success with Nike shoes. Nike was soon featured in Sports Illustrated m...

 

 

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